International data transfers are essential to companies of all sizes in all industries and contribute trillions to the global economy. President Biden’s recent Executive Order for a new EU-US data privacy framework marks a significant step toward strengthening international data transfers – in particular, it brings Washington and Brussels closer to finalizing a long-awaited new deal to send data across the Atlantic. That highly anticipated agreement will bolster privacy protections and provide much-needed clarity to thousands of American businesses spanning every sector of the economy that depend on transatlantic data transfers to operate, innovate, and grow.

What are the potential economic impacts of President Biden’s executive order? How will the new US-EU data transfer framework impact American businesses and their digital transformation? And what next steps are needed to get the agreement across the finish line?  

Join BSA | The Software Alliance for a virtual conversation to address these questions with senior business leaders representing a variety of industries.

Watch on Demand

Fireside Chat featuring US Secretary of Commerce Gina Raimondo, European Commission Executive Vice-President Margrethe Vestager, and BSA President and CEO Victoria Espinel.

Panel Discussion featuring industry leaders from Adobe, IBM, Salesforce, and Workday.

Event Highlights


Wednesday October 19, 2022 | 11:00 a.m. - 12:00 noon EST | 8:00 a.m. - 9:00 a.m. PST

Barbara Cosgrove

Barbara Cosgrove

Vice President, Chief Privacy Officer, Workday

Jake Jennings

Jake Jennings

Assistant Vice President, Head of Global Trade Policy, AT&T

Joe O’Murchadha

Joe O’Murchadha

Lead Senior Legal Counsel, Data Protection and Privacy, SAP North America

James Southwick

James Southwick 

Vice President, Government Affairs, Medtronic

Kate Goodloe

Kate Goodloe (Moderator)

Senior Director, Policy, 

BSA | The Software Alliance

 This event is organized in cooperation with the


11:45 a.m. – 12:30 p.m EST | 5:45 – 6:30 p.m. CEST | Followed by a panel discussion featuring:

Paula Goldman, Chief Ethical and Humane Use Officer, Salesforce
• Dana Rao, Executive Vice President & General Counsel, Adobe
• Rich Sauer, Chief Legal Officer and Head of Corporate Affairs, Workday
• Christian Troncoso, Senior Director, Policy, BSA | The Software Alliance
• Kush R. Varshney, Distinguished Research Staff Member and Manager, IBM Research


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For more information on any aspect of this event, please contact Lindsay Emery: